Glossary
A glossary for AI-native agencies.
The vocabulary of AI, marketing, and agency operations — explained for the teams putting it into practice.
Browse by area
Pick a corner of the glossary, or search across all of them.
AI
The vocabulary of modern AI — agents, models, protocols, and the patterns shaping how agencies adopt them.
Marketing
The marketing terms agency teams actually use day-to-day — from acquisition metrics to brand mechanics.
Agency operations
The mechanics of running a profitable agency — utilization, margin, scoping, capacity, and the levers behind each.
30 terms