Alternatives
Comparing Multiply with something else
Most agencies do not arrive here from nothing — they arrive from a working setup that someone already champions and already pays for. These pages are for that comparison: what each option is genuinely built for, and where the difference shows up in agency work.
How to compare
Four questions that separate these tools
Feature grids tend to agree with each other. These are the questions where the categories actually diverge.
Does it start from what the project already knows?
A general assistant starts from an empty box every session, so the person supplies the context by hand each time. The question is not how good the model is — it is who is doing the retrieval, and whether last month's work is still reachable.
Can it run without being asked?
Most tools wait for a prompt. Recurring account work — monitoring, reporting, the weekly scan nobody has time for — only gets done if something runs on a schedule and reports back when there is something worth reading.
Does it adapt to your process, or replace it?
Agencies have their own frameworks, and the ones worth keeping are the reason clients hire them. A platform that standardises those away wins on tidiness and loses the thing being sold.
Whose data is it, once it is in there?
Client material is often embargoed, and sometimes contractually cannot leave a jurisdiction. No training on your data, GDPR compliance and EU data residency are the floor, not a differentiator.
Where to start
The fullest comparison we publish is the buyer's guide: Best AI tools for advertising agencies in 2026, which covers general assistants, agency-native platforms and holding-company systems side by side, and says plainly where Multiply fits among them.
For the platform on its own terms, start with the product. If you are still mapping the category, the glossary defines the terms these comparisons keep using, and the free calculators cover the metrics behind them.
The honest way to compare is on your own work
Bring a live project to a walkthrough and run it against whatever you are using today.