Intelligence
The layer that makes every agent answer from your agency's position instead of the internet's average.
The hierarchy
An organisation profile and company instructions apply to everything. Each client workspace steers the projects inside it. The task in front of you is weighted most. Context is set where it is true, once, instead of pasted per prompt.
The payoff
Every agency has the same models now. Output differs when the input does, and your input is the one thing competitors cannot copy: your clients, your strategy, your feedback, your way of working.
Short answers first. The longer ones are a walkthrough away.
Organisation admins set an organisation profile and company instructions once, and they apply across every agent surface in the org.
Its position in the hierarchy: the task’s own material is weighted most, project and workspace context ground it, and organisation instructions apply everywhere.
Set the context once and watch the same model stop sounding generic.