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A Multiply answer about the Nordic cold brew market, with every claim linked to its source
Email draftReady for review

Hi Jonas, week 12 works. We've moved the shoot and the retail drop to match, and the sampling plan will be with you on Thursday.

Re: Week 12 retail dropRe: Sampling planKickoff call

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Thread# nordvik-coffee

Emma Lind

Nordvik just moved the retail drop to week 12. @Multiply can you update the plan and draft a note to Jonas?

2 replies

MultiplyAPP

Done. Here's what changed:

  • Timeline moved to week 12 in Spring retail drop
  • Reply to Jonas drafted, ready for your review

Leo Berg

@Multiply what did their competitors launch this month?

MultiplyAPP

Four launches in the last 30 days: two price cuts in Stockholm cafés and a new oat range in grocery. 3 sources

Nordvik Coffee

Emma Lind

Nordvik just moved the retail drop to week 12. Multiply can you update the plan and draft a note to Jonas?

MultiplyApp

Done. Here's what changed:

  • Timeline moved to week 12 in Spring retail drop
  • Reply to Jonas drafted, ready for your review

Leo Berg

Multiply what did their competitors launch this month?

MultiplyApp

Four launches in the last 30 days: two price cuts in Stockholm cafés and a new oat range in grocery. 3 sources

InboxEmma Lind

FromEmma Lind

Tomultiply@youragency.com

SubjectPrep for Thursday's Nordvik call

Can you pull together where we are with Nordvik before Thursday? Open items, the new timeline, anything in the news.

FromMultiply

SubjectRe: Prep for Thursday's Nordvik call

Here is the brief for Thursday:

  • Retail drop moved to week 12; the plan is updated
  • Sampling plan due to Jonas on Thursday
  • Nordvik opens four cafés in Oslo this winter

Nordvik call brief.pdf

What did Nordvik decide in last week’s kickoff call?

Searching Multiply · Nordvik Coffee

In the kickoff call on Tuesday, Nordvik agreed to move the retail drop to week 12 and to lead with the sampling plan. Jonas wants to see the plan by Friday.

  • Kickoff call, Nordvik Coffee
  • Spring launch brief

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