We help agencies scale like tech companies.
Multiply is the Agency OS with always-on agents, removing the mess in the middle so your team can focus on strategic work instead of chasing information.
Multiply in three minutes. Our pitch at TechArena 2026.
Rasmus Adler Wahlberg, co-founder and CEO, on the TechArena Challenge stage.
Hello from Stockholm.
We are the team building Multiply. This is a note about why we do it, and how.
Why we built Multiply
In a world increasingly dominated by artificial intelligence, creative professionals face a paradox. They're told AI will make their work easier, yet they find themselves drowning in tools that don't understand their unique processes, that threaten to replace rather than enhance their creativity, and that ultimately contribute to burnout rather than alleviating it.
We believe there's a better way.
At Multiply, we see a future where human creativity and artificial intelligence form a partnership more powerful than either could be alone. Where AI adapts to your unique creative process, not the other way around. Where technology supports your team's insight rather than attempting to replace it.
We call it the Agency Operating System: always-on agents that work alongside your team, while your people stay in charge.
It's not about replacing your team with AI. It's about giving your team agents that understand agency work: briefs, client management, pitches and delivery. Multiply proposes, and your team decides.
In the creative industry, how you do things is your value. Your unique approach, your special process, your particular way of thinking: these are what make you irreplaceable. Multiply doesn't try to standardize your creativity. Instead, it learns from you, adapts to you, and enhances what makes you special.
We're not just building another AI tool. We're creating a platform that puts humans at the center, that gives you complete control, that helps you become the architect of your creative process. A platform that doesn't just help you work faster, but helps you work better, with less burnout and more fulfillment.
Why Stockholm
Stockholm is our home, and it is where we build Multiply.
It has also become one of the places where the new generation of AI tools is being built, and we get to build Multiply in the middle of it. It is a city with a long habit of making things simply and carefully. That is how we try to make software: shipped every two weeks, made with care.
Because we believe human creativity makes the world a better place. And we're here to multiply it.
If you are ever in Stockholm, come and say hello.
Meet Frasse. Not everyone on the team writes code.
Not instead of. Together with.
The most creative work on earth still comes from people. From late nights, arguments, sharp instincts, and the trust built between everyone who cares about the brand.
Multiply isn’t here to replace any of that. We’re here to make it multiplied, so your team and your partners can think bigger, together.
Finally, time to think.
See what Multiply would do for your agency, with your own clients.