Field notes
Long-form writing on AI, creative culture, and how agencies stay ahead of the next wave.
Thai commercials either make you cry in 30 seconds or laugh until you choke. How decades of media restriction, training agencies, and a 'feeling over thinking' philosophy made Thailand a creative powerhouse.
From MUJI to Kengo Kuma, from Hello Kitty to teamLab — how Japanese design quietly shaped the global aesthetic of the 21st century, and what creative teams can still learn from its philosophy.
AI has moved from behind-the-scenes assistant to final-output creator. What 92% adoption looks like in practice — and why a counter-movement toward craft, physicality, and authenticity is rising in parallel.
See how leading agencies are using Multiply to run their AI workflows.
In 2003, a Chilean beer brand spliced itself into Star Wars films on national TV. The clips cost ten dollars to make. Two decades later, the campaign went viral — and Mark Hamill weighed in.
Pantone didn't invent color — it sold the world an objective language for it. How a struggling print shop division became the global authority on the spectrum, and why designers can't quit it.