QR code
A scannable 2D barcode that links the physical world to a URL — bridging out-of-home, print, packaging, and events into trackable digital journeys.
A QR code is a two-dimensional barcode that a phone camera can scan to open a URL or action. In marketing it connects offline touchpoints — posters, packaging, print, events — to a digital destination, making otherwise un-trackable media measurable.
Why it matters for agencies
A QR code’s value is in what it links to: pairing it with UTM parameters turns a scan into attributable traffic, so out-of-home and print can be measured like any digital channel. It is the simplest bridge between a physical campaign and the analytics that prove it worked.
Run the numbers with the free QR code generator.