CPV, cost per view, is total spend divided by the number of qualifying video views. It is the pricing unit for video and CTV campaigns, though what counts as a “view” varies by platform — a few seconds watched, or a completed view.
Why it matters for agencies
Because the view definition differs across YouTube, Meta, TikTok, and CTV, CPVs are rarely comparable platform-to-platform. The honest read is CPV alongside the view-through and completion rate, and pairing it with engagement rate shows whether cheap views are actually being watched.
Run the numbers with the free CPV calculator.