Use cases
What agencies actually use Multiply for
Not a feature list. These are the jobs agency teams hand to Multiply first, in the order they usually hand them over — starting with the ones where the work is mostly retrieval.
Where teams start
Six jobs, in the order agencies hand them over
Each of these began as a real request from an agency using the platform, not as a feature we went looking for a use for.
Research and insight gathering
The first thing every team delegates. Market picture, category context, competitor moves — collected against the brief rather than as a generic feed, with the sources kept attached so it can go into a client deliverable.
Briefs and strategy
Upload what a project already contains — past briefs, decks, correspondence — and work from what is in there instead of rebuilding it. Teams use this to pressure-test creative directions, not just to draft.
New business and pitching
Pitch work is the purest version of the retrieval problem: most of the hours go into assembling context nobody has assembled before. This is where agencies report the largest single time saving.
Concepting and budget alternatives
When a concept comes back too expensive, generating benchmarked alternatives with adjusted creative angles takes minutes rather than another round of internal meetings.
PR and communications
Spokesperson matrices, media training prep, coverage analysis, award entries. Confidentiality matters more here than anywhere else, which is why embargoed material stays inside your workspace.
Recurring account work
The reporting and monitoring that has to happen every week whether or not anyone has time. Run it on a schedule and have it report back only when there is something worth reading.
How this works in practice
Still not sure which of these fits? Book a walkthrough and bring a live project.
No — that is the point of the modular design. Agencies build agents and workflows that match their own process rather than adopting someone else's. If you want the underlying idea, agency operations is the half of the problem Multiply takes on: collecting what a project knows and organising it so both people and agents can use it.
Whichever job currently eats the most non-billable time — usually research or pitch preparation. Teams that start with a job where the work is genuinely retrieval see the difference immediately; teams that start with a job requiring original judgement tend to conclude the tool does not help.
The difference is context and continuity. A general chat assistant starts from nothing every time; Multiply works from what the project already contains, keeps the sources attached, and can run the same job again next week without being re-briefed. See the product for how that is put together.
It stays yours. No training on your data, GDPR compliant, EU data residency. The detail is on the security page.
What it sounds like — in their own words
Multiply greatly accelerates processes across research, consultancy creative, and campaign execution work streams. It has already had a profound effect on not only the efficiency but the efficacy of our work at Manifest.
I find that it's much better than ChatGPT. The answers are deeper and more professional. Multiply is really great. We created a thought leadership agent and I loved it. I could sit for days just doing this, because it's super fun, and I see a huge PR potential.
I think this is terrific, it's super good. That's the beauty of Multiply - being able to say what the researcher, strategist, and copywriter agents think. One hard part of my job is, I mean, crafting a lot of text isn't a problem, it's turning it into a story that we can then put into a presentation and pitch to someone. Having Multiply to be able to go from lots of text and a bigger story that you need to tell, but you can tell with your voice, into something that you have for guidance. I think Multiply is quite useful, especially for strategists.
I just used Multiply to get some creative thought starters, and man, I was pretty blown away...Whenever I’ve tried this in the past with ChatGPT, they have been pretty average, corny and generic, but this time felt different. I’m kinda in shock. They obviously aren’t final by any means but about 6/10 have some serious legs to them if we refine them.
The feedback from our team is quite good. We use Multiply for proposals and translation, and that part is really good. We opened a project and all of us used it to see each other's results. The platform automatically uses the relevant agents, which makes our life quite easy. When we set a strategy or need to check background information on a brand, that's the most efficient part for us.
Multiply is an incredibly intelligent research tool and has become invaluable when developing new business pitches. It saves me a huge amount of time, particularly when it comes to gathering and synthesizing background research and identifying relevant angles. I was able to execute a short proposal in around 30 minutes- research that alone would typically have taken me an hour and a half, before even getting to the strategic thinking. I shared a first draft with the team and they had no notes.
Multiply works great. The real power of Multiply lies in having a shared place for the entire organization and the team. The UX is very inviting and straightforward, and as someone who does a lot of research and tests different strategic angles, I find that I get good results.
Working with Multiply has changed how we gain knowledge and insights into our clients’ markets. It acts as a structured platform where we combine client communication with independent market analysis. Through Multiply, we’ve streamlined our research process and strengthened our ability to deliver sharp brand insights, quickly gathering industry knowledge and following a consistent, strategic approach for every new project.
Multiply helps us quickly identify which customers to prioritise and why. By surfacing key growth signals, business news such as expansion plans, and the most relevant contacts, it removes much of the manual effort from prospecting. It also recommends the right communication strategy based on that insight. This has saved me hours of research time and made it much easier to engage the right people with messaging tailored to their business goals
Start with the job that wastes the most time
Bring one real project to a walkthrough and we will run it against the use case you care about.