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Bad software limits human potential

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Creating things together is hard. Working together used to be simple and static, but is now complex and ever-changing. We all know how hard it is to utilise our full potential and effectively work towards a common goal. Rigid software built by someone else, adds to the problem and keeps us fixed in bad patterns.

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What if your tools were as flexible as your mind? Co-creation happens when collaboration is effortless and have impact. We use Multiply to build the tools and resources we need to be successful when working together. The only way to fulfill our full potential is to continously improve the way we work together.

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Sign up for Multiply right now to build the tools you need to solve your toughest problems. In the Multiply community, we help each other to achieve both individual and common goals. You play an important role co-creating the Multiply platform and community. Join us to explore humanity’s full potential.

Bad software limits human potential

Creating things together is hard

Working together used to be simple and static, but is now complex and ever-changing. We all know how hard it is to utilize our full potential and effectively work towards a common goal. Rigid software built by someone else, adds to the problem and keeps us fixed in bad patterns.

What if your tools were as flexible as your mind?

Co-creation happens when collaboration is effortless and has impact. You have surely experienced moments when flow happens in collaboration and work becomes magical. Our goal is to extend and multiply these moments.

We’re building something special and we can’t wait to share it with you. We’re in stealth mode right now, but sign up for the waitlist below to stay updated on our progress and be one of the first to experience our product when we launch. Join us to explore humanity’s full potential.

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In order for cocreation to happen, we need to let go of our expectations, our need to look good in front of others, and our attachment to the results of our efforts. Our egos often get in the way of co-creation because we are too focused on our own ideas and desires. Read this post to get ideas for how to co-create more efficiently with better results.

In the past, when I was the CEO of Twingly, there was a salesperson that wrote great emails and sales copy, but sometimes struggled to know if the end result was good enough. We knew each other well, having mutual confidence in being familiar with each other's strengths and mindsets. I knew from the bottom of my heart that whenever she handed me a text for editing, she had 100% trust in that whatever changes I made were sound and elevated the end result. This allowed me to cut, rearrange and improve her texts without any ego getting in the way, on either side. Our workflow was fast and efficient and the result was always better than either of us could have achieved on our own.

Co-creation only works if we let go of our attachment to the results. We need to be open to others' ideas and focus on the process, not the outcome. When we enjoy the journey, the destination is secondary.

What is ego in this case? Ego is our attachment to our own ideas and desires. It's our need to look good in front of others, and our need to be right. It's the voice in our head that tells us we need to do everything ourselves, and that we can't rely on anyone else.

"Let go" are two words easy to say, but they can be extremely difficult to put into practice.

So, how do we let go of our ego? Here are some ideas:

1. Know yourself.

Notice the physical sensation you get in your body when attaching yourself to a certain outcome. Is there warmth in your chest when you feel like your contributions are not valued, or when you realize they might not have the prominent place in the end result of collaborative efforts as you would have wished? Do you tense up, raising shoulders or closing fists? Use the awareness of your physical response to remind yourself that it's a good time to let go and detach.

2. Don't take things personally.

This is a hard one, but it's so important. When we're attached to the results, we take things personally. We take criticism personally, and we take compliments personally. We need to remember that it's not about us; it's about the task at hand. We need to let go of our ego and remember that we're working towards a common goal.

3. Trust your co-creators.

If you hold back your suggestions because you think the people you work with will respond negatively, beware that you might only project your own attachments on them. Go out on a limb to suggest changes even though they might interfere with what other people have in mind. Your co-creators might be more likely to appreciate your contributions if you don't treat them as if you need to protect their feelings.

4. Practice and express gratitude.

A great way to let go of your ego is to practice gratitude. Be grateful for the opportunity to co-create. Be grateful for the people you're working with. Be grateful for the journey. When we're grateful, we're not focused on ourselves. We're focused on the good that's happening around us. Gratitude is a great way to let go of our ego.

5. Don't take yourself too seriously.

When we take ourselves too seriously, we're not open to others' ideas. We're not open to feedback. We're not open to the process. We're so focused on the outcome that we're not enjoying the journey. So, don't take yourself too seriously. Enjoy the process, and the results will take care of themselves.

In summary, ego can get in the way of co-creation because we're too focused on our own ideas and desires. If we want to overcome this, we need to let go of our attachment to the results and be open to others' ideas. We also need to focus on the process, not the outcome. When we do this, we can enjoy the journey and the results will take care of themselves.

For further reading on the topic of letting go, I warmly recommend the website Life Without a Centre which contains the writings of Jeff Foster.

And for a light-hearted approach to the topic, I recommend the book Ego is the Enemy by Ryan Holiday.

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What we believe

We believe that human potential is essentially unlimited. Working together as a community we explore the extent of where humanity can go. As an individual, I can actualize my own full potential. Together we can create something bigger, better, and more beautiful than we ever could alone.

Multiplying our individual potential by empowering co-creation

We believe that when people and entities can pursue their own goals and common goals at the same time, magic happens. Multiply’s purpose is to empower humanity to explore its full collective potential - by allowing us to actualize and multiply our individual potential through co-creation.

A world of unlimited human potential

We envision a world where people actualize their own potential as part of their daily work. A world where organizations and societies can easily share knowledge, co-create and evolve. A world where we utilize our full collective intelligence and everyone is participating in co-creating a better future.

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Everything and everyone is connected

The world has more information, is more interconnected, and is changing faster than ever before. The strict borders of organizations are disappearing, with new types of structures for collaborations emerging. Together every company, team, and individual now plays a part in this complex web of value-creation that is the new Network Economy.

Working together used to be simple and static, but is now complex and ever-changing. Yet, collaboration across company borders, networks, society, and tools is still often hard, time-consuming, and full of friction.

It’s time for frictionless co-creation across company borders, networks and society

The world craves new models that make the complex simple and the simple effortless. Every individual should be able to find their part to play and their way to work and play in this new network economy. Organizations need the infrastructure to become both self-improving and self-actualizing, evolving their own processes and culture for sustainability. The world needs communities to become more intelligent and collective action to be both simple and mutually beneficial.

Creating things together is hard

We all know the difficulty of working together effectively towards a common goal. So many different factors play a role: communication, trust, leadership, stress, etc. It is often hard to find a way of working where we both reach our goals and allow everyone to thrive. Rigid software built by someone else, adds to the problem and keeps us fixed in bad patterns.

Co-creation should be effortless

Co-creation happens when collaboration is effortless and has an impact. When we come together and co-create as a team and as a community, we can build beautiful and amazing things.

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Everything and everyone is connected

Our civilization was built on production, on building. Our forefathers and foremothers built roads and trains, farms and factories, then the computer, the microchip, the smartphone, and uncounted thousands of other things that we now take for granted, that are all around us, that define our lives and provide for our well-being. There is only one way to honor their legacy and to create the future we want for our own children and grandchildren, and that’s to build.

Marc Andreessen

Co-creation is building, together

It’s time to co-create, to build together. To build what we are most passionate about, but integrate with and empower each other across company and societal borders.

The strict borders of organizations and societies are disappearing, with new types of structures for collaborations emerging. Together we now each play a part in a complex web of value-creation in this new network economy.

Our invitation

We invite you to join us on this journey, taking part in creating a new world of radically productive and effortless co-creation. A world to help all of us reach our full potential and multiply the impact of every team we’re part of. A platform where each and every one of us has something truly unique to contribute.

If you want to take us up on this invitation, the first simple step is to sign up right away on multiply.co.