Why the transcript belongs in the workspace
Most notetakers hand you a summary in yet another app. It gets read once, then it is gone, and the context lives in whoever was on the call.
In Multiply the transcript lands next to the brief, the brand guidelines and every past project for that client. From then on it is context: the next research task, the next brief proposal and the next project all start from what the client actually said.
That matters most on the days nobody planned for: a teammate joining the account, a client asking why a direction changed, a pitch that needs the quote from three calls ago.