A single prompt gives you one answer. An AI workflow strings several steps into a repeatable path: a trigger starts it, models and tools do the work in order, and a person approves the moments that matter. The output is not a chat reply. It is a finished piece of work that lands in the same place every time.
For creative and agency teams, the workflow is where AI stops being a novelty and starts saving hours. Drafting one caption is a prompt. Turning a signed-off concept into twelve localized versions, each checked against brand guidelines and queued for a designer's eye, is a workflow. The value sits in the sequence and the guardrails, not in any single clever output.
Take onboarding a new client. A workflow can pull the brand's site and past campaigns, summarize positioning and tone, draft a first strategy outline, and open a review task for the account lead, all before the kickoff call. The strategist still sets direction and makes the calls. The workflow removes the two days of gathering that used to come first.
AI workflows lean on the same foundations as the rest of modern AI: agents that take action, the Model Context Protocol that connects them to tools and data, and orchestration that decides what runs when. Multiply builds these into how creative teams already work, so a brief becomes a set of moving steps instead of a document someone has to chase.