AI proposes. You decide.
The work surface: describe the outcome, approve the plan, watch it get done.
Approval is the product, not a speed bump.
Quick questions get quick answers; bigger jobs are delegated to agents. Either way the plan comes first and a person stays the gate, which is the difference between delegating work and losing control of it.
- To do: Read the spring brief and the brand book
- To do: Check the audience and competitor areas
- To do: Search for new grocery launches
- To do: Draft three angles, each with sources
From ask to output
Plan-first, by design: nothing executes until a person has approved it.
Describe
Say what you need and attach anything relevant. The task already carries the project and workspace context.
Approve
Multiply proposes a plan as a card. You approve it, adjust it, or reject it before anything runs.
Follow
Agent activity shows inline while it works, so progress is visible rather than a spinner.
Decide
Output lands beside the conversation. You edit, iterate, and decide what ships.
What agencies say
Agency teams on working with Multiply, in their own words.
“It has already had a profound effect on not only the efficiency but the efficacy of our work at Manifest.”
Hybrid × MultiplyA short film on what changed when Hybrid put Multiply to workHybridPR & communications network, Stockholm0:30 “I was able to execute a short proposal in around 30 minutes… I shared a first draft with the team and they had no notes.”
“I find that it's much better than ChatGPT. The answers are deeper and more professional.”
“That's the beauty of Multiply - being able to say what the researcher, strategist, and copywriter agents think. I think Multiply is quite useful, especially for strategists.”
“Working with Multiply has changed how we gain knowledge and insights into our clients’ markets.”
“Multiply helps us quickly identify which customers to prioritise and why. This has saved me hours of research time…”
“The platform automatically uses the relevant agents, which makes our life quite easy.”
Task questions
Short answers first. The longer ones are a walkthrough away.
In tasks, no: the plan comes first and a person approves it before execution. Scheduled workflows you have explicitly set up run autonomously, and their output still lands as a task for review.
Research, drafting, synthesis and production steps. Simple asks come back directly; complex ones are planned and delegated to agents.
Watch a task run on your brief
Bring a real brief to the walkthrough and see the plan it proposes.