At Multiply, we believe in harnessing AI to enhance efficiency, minimize friction, and unlock human creativity. But we also recognize the importance of honoring our human needs and thoughtfully managing the wealth of insights we gather each day. That’s why we used Multiply to create this comprehensive guide to Second Brains—what they are, why they matter, and how you can build one to amplify your potential.

42 isn’t just a number—it’s the answer to life, the universe, and everything. And for us, it’s a sign that we’re on the right path—building AI that amplifies human potential.

From generating ideas to automating tasks, AI is a tool that expands creativity and productivity across industries. Just like calculators didn’t replace mathematicians, AI won’t replace creatives—it will push them further. The real question isn’t “Will AI take over?” but “How can I use AI to do more of what I do best?”

AI-driven insights are revolutionizing decision-making, unlocking the full potential of human intelligence and technology working together. By combining intuition with real-time data, businesses can predict trends, optimize operations, and make smarter, faster choices—gaining a competitive edge with AI as their partner.

AI isn’t stealing jobs—it’s creating better ones. By 2030, roles in healthcare, education and AI will thrive – while repetitive jobs like cashiers and admin assistants fade. Discover how AI is shaping a thriving job market and what other roles are here to stay.

Does your company have “start working with AI” on the quarterly content strategy list, and you’re struggling just a little bit with how to actually make it happen? Here’s our beginner-friendly guide to help your creative team—or your lone content warrior—come together with AI and streamline workflows for a more prosperous 2025.