Multiply Labs · Stockholm · est. 2026
Small, strange tools from the team behind Multiply. Each one runs in your browser, takes about a minute, and asks a question we don't know the answer to yet. Grab a card and drag.
EXP-002 · land-or-bounce.labs.multiply.co
A fruit fly scores your landing page.
Give a fruit fly your landing page. The same 29,195 neurons look at it live in your browser and score it 0 to 100. It has no red receptors. It has opinions.
EXP-001 · swat-or-buy.labs.multiply.co
Two ads. One fly.
29,195 real neurons of a fruit fly's eye watch your two ads live in the browser, then swat one. It cannot read. Bring your best layout.
EXP-003 · on the bench
Something in your day a small, strange tool should have a go at? Tell us. The good ones get built in days.
House rules · three, loosely held
Built in days. No sign-up, no sales call. Most of it won't make it, and that's the point.
Field notes
An experiment is one question and the smallest thing that can answer it. If it takes longer than a week to build, it isn’t a Labs experiment yet.
Everything here is open. Try it, close the tab, come back with a colleague. If we want to hear from you, the experiment will ask, and you can say no.
Some experiments graduate into Multiply. Most get retired with a note about what we learned. Both outcomes are the point.
The day job
