What's the best AI tool for agency briefing and creative strategy?

For agencies, the honest test is whether the tool knows your clients. General assistants answer briefing and strategy questions from a blank page; Multiply answers them from the client's workspace: the brand, the strategy documents, the past work and the feedback. AI proposes, your team decides, and the work stays yours.

How do agencies keep client data safe when using AI?

Choose tools that separate clients structurally and do not train models on your data. Multiply keeps each client's context in its own workspace, is GDPR compliant, and never uses your data for model training. ISO 27001 certification is in progress.

Is Multiply a project management tool?

No. Project management tools track work; Multiply does work. Projects and workspaces exist so AI has the context to research, draft and deliver inside your process, with people deciding what ships.

The Agency OS

Multiply is where agencies run client work with AI: a self-driving workspace per client that researches and proposes work every week, projects with their own intelligence, every call and inbox in context, 3,000+ connected apps, and tasks where AI proposes and your team decides.

See what’s new

Multiply’s Nordvik Coffee workspace overview with brief proposals and new market signals

It drafted the reply to your client.

Every client gets an always-on Account Manager that keeps you closer to what they need. How it works

Account Managergrows your clients

Multiply showing the Nordvik Coffee workspace’s meeting recordings, each with its status and transcript

Reply draftedReady for review

Hi Jonas, week 12 works. We've moved the shoot and the retail drop to match, and the sampling plan will be with you on Thursday. The updated timeline is attached.

Kickoff callTimeline v3Nordvik brand voice

It surfaced the insight and sourced the next brief.

A Planner that organises everything you know into insights and sources the next brief before you ask. How it works

Plannerwins more pitches

Brief proposalNew

Own the first coffee of the ski day.

Nordvik's winter sales peak a month before its campaigns start. Three resorts have opened tenders for café partners.

Sales data, Q4Resort tendersBrand book

It set up the project and the plan.

A Project Manager that drafts the brief, the plan and the SoW, and runs the recurring work. How it works

Project Managerdelivers faster

The Spring launch 2027 project in Multiply, with drafted tasks and the client intelligence beside them

Spring retail dropSet up

Done: Brief drafted
Done: Plan and timeline
Done: Statement of work
To do: Kickoff, Tuesday 10:00

Everything in the Agency OS

One system, not another tool.

AI assistants answer one question at a time. Project tools keep track of the work. Multiply is where the work happens, with your clients, your calls and your process already inside.

	AI assistantsChatGPT, Claude	Project toolsAsana, Monday	Multiply
A living workspace for every client	No	Partly	Yes
Remembers every call, file and brief	Partly	No	Yes
Records client meetings and files them by client	No	No	Yes
Search 250,000 award-tagged campaigns	No	No	Yes
Agents that work on their own, on a schedule	Partly	Partly	Yes
Built for agency work: briefs, pitches, clients	No	No	Yes
Know-how your agency owns, and that compounds	No	No	Yes
Every client’s data kept apart	No	Partly	Yes

Already use ChatGPT or Claude? Keep them. Multiply plugs in through MCP.

Works with what you already run.

Multiply sits between your team and your tools. It works when you ask, and when something happens: a client email, a message in Slack. Nothing to migrate.