Use case

Research and insight gathering

Research is the first job agency teams hand to Multiply, because it is the job where most of the hours are retrieval rather than judgement. Multiply collects the market picture, category context and competitor moves against a specific brief instead of as a generic feed, works from the files the project already contains, and keeps every source attached so the output can go into a client deliverable.

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Today

The work before the work

A strategist opens a new project and starts from nothing: hunting the category report, re-reading a brand book someone else wrote, checking what competitors have shipped since the last time anyone looked. None of that is the thinking the client is paying for, and none of it survives the project — the next brief for the same client starts the hunt again. Clients often send more material than the assignment needs, so the first real task is filtering rather than finding.

Multiply intelligence — market signals, monitoring and cultural trends for a client workspace

How it runs

From a pile of files to a defensible picture

Multiply proposes, your team decides. Nothing here removes the strategist from the loop — it removes the retrieval.

01

Everything the project already has goes in

Upload the brief, past decks, correspondence, category reports, whatever arrived. There is nothing to configure first: files and a prompt are the whole setup. Client-level material — brand guidelines, strategy documents, five-year plans — is set once on the client’s workspace and steers every project underneath it.

02

The context engine reads it across four areas

Audience, Brand, Culture and Market. Each area surfaces key findings, the gaps in what you have, and thought-starters drawn from the material rather than from the open web. Every card carries a clickable source, so a claim can be traced before anyone repeats it to a client.

03

Deep research goes wider where the gaps are

The gaps are the useful output. Point deep research at them and it runs parallel research on the specific question rather than the whole topic, and comes back with citations you can check.

04

It exports with the sources intact

PDF and DOCX export carries the citation numbering through, which is the difference between research a client can act on and research they have to take on trust.

Where this stops being retrieval

Research is the easiest job to hand over and the easiest one to oversell. Collecting, filtering, cross-referencing and citing is retrieval, and that part genuinely compresses. Deciding which of three defensible readings of a category is the one worth building a campaign on is not retrieval, and no amount of research volume produces it.

Teams that start here see the difference immediately. Teams that start with a job requiring original judgement tend to conclude the tool does not help — which is why this is the use case we point new agencies at first.

Related: the product for how the pieces fit together, multi-client operations for running several of these at once, agency operations for the underlying idea, and the other use cases if research is not the job you want to start with.

FAQ

Common questions

Bring a live brief to a walkthrough and we will run it against the files that project already has.

Start with the research you are dreading

Bring a real brief and the files that came with it. Twenty minutes is enough to see whether the retrieval actually compresses.

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