Use case

New business and pitching

Q: Is a prospect workspace separate from our clients’ workspaces?

Yes. Each workspace is its own container and context does not cross between them — which matters more than usual in pitch work, where you may be pitching against a category your existing client sits in.

Q: Where do the weekly proposals come from?

A scheduled job on the workspace researches news relevant to that client or prospect and drafts up to three proposals from it. They are proposals for a person to accept, reject or reshape — not work that goes anywhere on its own.

Q: Which use case gives the biggest saving?

This one, on what agencies tell us. It is also the most retrieval-heavy, which is not a coincidence. Proposals and scoping covers what happens once the pitch is won.

Pitching is the purest version of the retrieval problem: most of the hours go into assembling a picture of a prospect nobody at the agency has assembled before, and it is non-billable. Multiply builds that picture from whatever material exists, and every client workspace additionally runs a weekly job that researches news and drafts up to three pitch proposals — so proactive new business stops depending on someone finding a spare afternoon.

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Today

The most expensive non-billable hours in the agency

Pitch work pulls practitioners out of delivery and salespeople out of business development, and the output is often generic anyway — because the agency has not deeply processed the brief before writing, so the proposal replays what was in the brief. Costings and timelines usually sit in a different part of the business with different people, which is why even a basic response can take two days to assemble. The cold-start problem is at its worst here: nobody has any accumulated context on a prospect.

Multiply workspace overview — brief proposals, projects and client intelligence for a client workspace

How it runs

Cold start, warm by the end of the afternoon

01

Set up the prospect as a workspace

Everything you can find about them goes in — their published material, the RFP, the category context, your own credentials and relevant past work. Setup is a file upload and a prompt.

02

Get the picture, with the gaps named

Audience, brand, culture and market come back with sources attached, and the knowledge gaps tell you what to ask in the chemistry meeting rather than guess at in the deck.

03

Weekly proposals arrive without being asked

Each workspace runs a weekly automated job that researches news and drafts up to three pitch or brief proposals, surfaced on the workspace overview. Any one of them can be turned into a project. This is the part that changes new business from reactive to proactive.

04

The context survives the pitch

Win it and the workspace is already the client’s workspace, with the research and the reasoning in it. Lose it and the category work is still there for the next prospect in that category.

What it does not do

It does not write the pitch. The idea, the leap and the room are yours, and an agency that outsources those has nothing left to sell. What it removes is the two days of assembly in front of the thinking, and the blank sheet of paper.

It also does not replace the costing systems that live elsewhere in the business. Timelines and rate cards still come from where they come from.

Related: the product for how the pieces fit together, multi-client operations for running several of these at once, agency operations for the underlying idea, and the other use cases if pitching is not the job you want to start with.

FAQ

Common questions

Bring a live prospect. A pitch in flight is the fastest way to see whether this holds up.

Is a prospect workspace separate from our clients’ workspaces?

Where do the weekly proposals come from?

Which use case gives the biggest saving?

Bring a pitch you are working on now

We will build the prospect picture live and you can judge it against the two days you would otherwise spend.

Book a walkthrough Proposals and scoping