Waldo (waldo.fyi) is brand intelligence for strategists: live social, ad-library and audience data, pitch playbooks and scheduled market scans. Multiply runs the agency’s client work itself, from research to delivery, with a workspace per client. They overlap on research and monitoring and differ on most of the rest.
Multiply is an agency operating system. Every client gets a workspace that keeps its briefs, files and call transcripts together, and three always-on agents (Account Manager, Planner and Project Manager) work from that context, on a schedule as well as on request.
Choose Multiply when that signal has to become briefs, plans and delivered work for each client.
Waldo is an agentic brand-intelligence platform with four products: Strategize, Pitch, Monitor and Build. Its agents work from live social, paid ad libraries, GWI audience panels and a trends database.
Choose Waldo when you need deeper, sourced signal on brands, categories and audiences.
Waldo goes deeper on data about the market. Multiply goes further into the client work itself. Several rows are a real point in Waldo’s favour.
| Multiply | Waldo | |
|---|---|---|
| What it is | MultiplyAn operating system for agency work: client workspaces, always-on agents and scheduled work. | WaldoAgentic brand intelligence: research about brands and markets. |
| Data it brings | MultiplyPartlyThe client’s own calls and files, your connected email, the web, and 250,000 AdForum campaigns. | WaldoYesLive social, paid ad libraries, GWI audience panels and a trends database. |
| Client workspaces | MultiplyYesA workspace per client, holding briefs, calls, files and past work. | WaldoPartlyIsolated workspaces, with research organised by brand. |
| Monitoring | MultiplyYesWorkflows and weekly client news per client, read against the client’s own context. | WaldoYesMonitor: brand, trend, audience and category scans, daily to monthly. |
| Pitches | MultiplyYesWeekly brief proposals per client, and the Planner for pitch work. | WaldoYesA pitch playbook from a brief or RFP in about two hours. |
| Meetings | MultiplyYesThe Multiply recorder joins Meet, Zoom or Teams calls and saves each transcript to the client’s workspace. | WaldoNoNo meeting capture. |
| Delivery | MultiplyYesBriefs, plans and projects carried through to delivery. | WaldoNoEnds at the report or playbook; no project or account management. |
| Where you use it | MultiplyThe web app, Slack, and inside Claude or ChatGPT through MCP. | WaldoThe web app, ChatGPT and Claude connectors, Slack, Teams, email and an API. |
| Security | MultiplyEU data residency. Works in line with GDPR, SOC 2 and ISO 27001; not certified yet. | WaldoSOC 2 Type II, and nothing uploaded is used for training. |
| Price | MultiplyTailored to the size and shape of your team, set after a walkthrough. | WaldoPay as you go: $49 per 100 credits, and pitches or reports from $249 each. |
Waldo facts come from its own pricing, help, trust and press pages, checked on 29 October 2026. Prices are in US dollars before tax. Both products change quickly: if something here is out of date, tell us and we will correct it.
Waldo’s research is excellent material. In Multiply it lands in the client’s project, next to the brief, the calls and the plan, and turns into the work that actually goes out.
Waldo’s Monitor scans a brand, trend, audience or category on your cadence and sends an interactive briefing, built on data a general assistant can’t reach.
Multiply’s scheduled work reads the client’s own context first: what was agreed on the last call, what the client is launching, what the team is working on. Client news and brief proposals arrive in the client’s workspace, ready to act on.
Much of what a strategist needs never shows up in social data: it was said in a meeting. The Multiply recorder joins client calls and saves each transcript to the client’s workspace, where every agent can use it.
Waldo doesn’t capture meetings. Its strength is the world outside the client.
“Multiply helps us quickly identify which customers to prioritise and why. This has saved me hours of research time…”
“Working with Multiply has changed how we gain knowledge and insights into our clients’ markets.”
“I was able to execute a short proposal in around 30 minutes… I shared a first draft with the team and they had no notes.”
“The platform automatically uses the relevant agents, which makes our life quite easy.”
Bring the question you most want answered about a client’s category, and the deliverable the answer has to end up in.
Partly. Both run research and scheduled monitoring for agencies. Waldo goes deeper on external market data; Multiply goes further into the client work: calls, briefs, projects and delivery. Some agencies need one, and some use both.
Yes, and it is a reasonable setup. Waldo’s output, uploaded as project material in Multiply, picks up the client’s context and flows into what you deliver.
Not as a dedicated listening product. Multiply monitors against a client’s context on a schedule and reports back with sources. If you need live social and ad-library data at scale, Waldo or a listening tool does that better, and its output is useful input here. See market and competitor monitoring.
Ask what a good week looks like. If it is “we saw the signal early”, that is an intelligence problem. If it is “the work went out on time and looked like us”, that is an operations problem.
Waldo is pay as you go: Strategize at $49 per 100 credits, and pitch playbooks and Monitor reports from $249 each, with volume discounts. Multiply is priced for the size and shape of your team after a walkthrough.
Waldo at waldo.fyi, the brand-intelligence platform for agencies and brand teams, not the similarly named finance company at waldo.ai.
The answer usually tells you which of the two you need. Bring a live account either way.
