Springboards and Multiply are both independent and both built for agencies. Springboards, from ex-agency strategists Pip Bingemann and Amy Tucker, is a creative model and canvas for reaching more distinctive ideas. Multiply runs the client work around the idea: research, briefs, calls, delivery and the recurring account work, with a workspace per client.
Multiply is an agency operating system. Every client gets a workspace that keeps its briefs, files and call transcripts together, and three always-on agents (Account Manager, Planner and Project Manager) work from that context, on a schedule as well as on request.
Choose Multiply when the slow part is everything around the idea, for many clients at once.
Springboards is an ideation platform with its own creative model, Flint, launched in April 2026. Boards, an infinite canvas and shareable brand profiles help a team explore more territory before it converges.
Choose Springboards when the hard part is getting to a distinctive idea.
Both are agency-native and independent, so this is a difference of scope, not quality: is the slow part getting to the idea, or running everything around it?
| Multiply | Springboards | |
|---|---|---|
| What it is | MultiplyAn operating system for agency work: client workspaces, always-on agents and scheduled work. | SpringboardsAn ideation platform with its own creative model. |
| Built for agencies | MultiplyYesIndependent agencies, consultancies and in-house teams. | SpringboardsYesFounded by ex-agency strategists, with hundreds of agencies using it. |
| Where it sits | MultiplyYesResearch, briefing, delivery and the recurring work afterwards. | SpringboardsPartlyThe front of the process: insight, ideas and concepts. |
| Ideation | MultiplyPartlyThought starters and concepts from the client’s context and the campaign library. | SpringboardsYesIts core: Flint is trained for creative range, steered by Boards and a voltage dial. |
| Client workspaces | MultiplyYesA workspace per client by design. Its context flows down to the client’s projects and stays there. | SpringboardsPartlyShareable brand profiles; no workspace per client. |
| Calls, email and files | MultiplyYesCall transcripts and files live in each client’s workspace; agents also read Gmail, Outlook and 3,000+ apps. | SpringboardsNoUploaded per session; no integrations listed. |
| Scheduled work | MultiplyYesWorkflows run daily, weekly or monthly, and every client gets weekly brief proposals and client news. | SpringboardsNoNone. It waits for someone with a brief. |
| Campaign reference | MultiplyYes250,000 award-tagged campaigns from AdForum, searchable from any task. | SpringboardsYesA library of award-winning campaigns to browse. |
| Data | MultiplyEU data residency and no training on your data. | SpringboardsNo training on your data. Stored on Google Cloud in Australia. |
| Price | MultiplyTailored to the size and shape of your team, set after a walkthrough. | SpringboardsFree; Pro $30–39 and Team $45–59 per member a month. A 14-day Team trial. |
| Independence | MultiplyYesIndependent. | SpringboardsYesIndependent. |
Springboards facts come from its own pricing, help, trust and press pages, checked on 29 October 2026. Prices are in US dollars before tax. Both products change quickly: if something here is out of date, tell us and we will correct it.
Springboards asks you to bring the brief: docs, decks, tone and a profile of the brand. It is good at taking that somewhere new.
Multiply already has it. The client’s workspace holds the strategy, the calls and the work that went out, so a thought starter or a concept is grounded in what the client actually said.
Every client workspace runs a weekly job that reads the client’s news and drafts up to three brief proposals. Springboards has no scheduled work, which is the right shape for an ideation tool and the wrong one for an account.
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Once an idea is picked, the work becomes a brief, a plan, a timeline and a kickoff. Springboards stops at the concept, by design.
In Multiply the idea goes into the client’s project, where the Project Manager turns it into a plan and keeps it moving to delivery.
“I just used Multiply to get some creative thought starters, and man, I was pretty blown away...Whenever I’ve tried this in the past with ChatGPT, they have been pretty average, corny and generic, but this time felt different. I’m kinda in shock. They obviously aren’t final by any means but about 6/10 have some serious legs to them if we refine them.”
“That's the beauty of Multiply - being able to say what the researcher, strategist, and copywriter agents think. I think Multiply is quite useful, especially for strategists.”
“I was able to execute a short proposal in around 30 minutes… I shared a first draft with the team and they had no notes.”
“It has already had a profound effect on not only the efficiency but the efficacy of our work at Manifest.”
Bring one live account and decide in advance what you are testing. If your bottleneck is ideation, we will tell you.
They are the closest to each other: both agency-native and independent, rather than general-purpose. The difference is scope. Springboards is built for ideation; Multiply covers research through delivery, with a workspace per client underneath.
Yes, and some agencies do. Ideas from Springboards can go into a Multiply project as material, where they pick up the client’s context and become a brief and a plan.
For getting to a distinctive idea, take Springboards seriously. For assembling the picture a strategy is built on, and having it still be there next quarter, that is what Multiply is built for.
On one live account, with the same brief, and one question decided in advance: did we reach a better idea, or did the work around the idea get cheaper? They are different tests, and running both at once produces a muddle.
Springboards has a free plan, then Pro at $30–39 and Team at $45–59 per member a month, with a 14-day Team trial; Enterprise is custom. Multiply is priced for the size and shape of your team after a walkthrough.
Springboards stores data on Google Cloud in Australia and doesn’t train on it. Multiply keeps customer data in the EU and never trains models on it, and works in line with GDPR, SOC 2 and ISO 27001. More on our security page.
Bring a live account. If your bottleneck is ideation rather than operations, we will say so.
