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Multiply insights

How The Business of Creativity is Changing
creative industry

How The Business of Creativity is Changing

Economic pressure, AI disruption, and a widening gap between mega-agencies and boutiques are rewriting how creative businesses make money — and what clients now expect from them.

Japan's Creative Infiltration
design

Japan's Creative Infiltration

From MUJI to Kengo Kuma, from Hello Kitty to teamLab — how Japanese design quietly shaped the global aesthetic of the 21st century, and what creative teams can still learn from its philosophy.

The State of AI in the Creative Industry
AI

The State of AI in the Creative Industry

AI has moved from behind-the-scenes assistant to final-output creator. What 92% adoption looks like in practice — and why a counter-movement toward craft, physicality, and authenticity is rising in parallel.

The Insane Story of Chile's Bootleg Star Wars Ads
advertising

The Insane Story of Chile's Bootleg Star Wars Ads

In 2003, a Chilean beer brand spliced itself into Star Wars films on national TV. The clips cost ten dollars to make. Two decades later, the campaign went viral — and Mark Hamill weighed in.

How Pantone Sold the Rainbow (And Why You Keep Buying It)
design

How Pantone Sold the Rainbow (And Why You Keep Buying It)

Pantone didn't invent color — it sold the world an objective language for it. How a struggling print shop division became the global authority on the spectrum, and why designers can't quit it.