Building Multiply: The Three Words on Our Job Ads
Founder & CTO Oskar Boëthius Lissheim on why Multiply's job ads lead with Clojure, Rama, and Electric, and why betting on an unusual stack is a feature, not a risk.
The Multiply blog
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Building Multiply: Shared Context is King
Our founder & CTO Oskar Boëthius Lissheim on why the next frontier in agentic engineering isn't prompts but shared context — the reasoning your team's agent sessions generate, and then throw away.
Building Multiply: from an unreliable US partner to a solid German one
Our founder & CTO Oskar Boëthius Lissheim on why we moved Multiply's infrastructure off an unreliable US cloud provider and onto Hetzner — and why, in 2026, where your servers physically live is a board-level question.
Human-in-the-Loop AI: What It Means and Why It Matters for Creative Teams
Human-in-the-loop AI keeps humans in control of key decisions as AI automates more work. Here's what it means, why it matters, and how creative teams use it.
Multiply vs. ChatGPT with Connectors: Why Creative Teams Need More Than a Chat Interface
ChatGPT with connectors is powerful individual AI. Multiply is something different: AI built for how creative teams actually work together. Here's the real distinction.
The Agency Leader's Guide to Choosing an AI Platform
Every AI vendor says they're built for agencies. Most aren't. Here's what actually separates the tools worth using from the hype — and the questions to ask in any demo.
How Creative Agencies Are Running on AI in 2026
The agencies winning the most business today use AI to move faster without losing what makes them good. Here's what that actually looks like from the inside.