Page 2 of 2

The Multiply blog

Minimal 3D illustration of a ring of optical lenses examining one blueprint, one purple lens casting a highlight — adversarial review before building
Engineering

Building Multiply: Eleven Ways to Be Wrong

Founder & CTO Oskar Boëthius Lissheim on the panel of adversarial lenses he runs over every spec before writing code — eleven ways to catch the wrong plan before it ships.

Minimal 3D illustration of a grey brick wall holding three glowing gem-like blocks — an unusual stack as a strength
Engineering

Building Multiply: The Three Words on Our Job Ads

Founder & CTO Oskar Boëthius Lissheim on why Multiply's job ads lead with Clojure, Rama, and Electric, and why betting on an unusual stack is a feature, not a risk.

Minimal 3D illustration of terminals feeding purple streams into one shared glass reservoir — shared context collected instead of thrown away
Engineering

Building Multiply: Shared Context is King

Our founder & CTO Oskar Boëthius Lissheim on why the next frontier in agentic engineering isn't prompts but shared context — the reasoning your team's agent sessions generate, and then throw away.

Minimal 3D illustration of a server rack with purple cables being craned from a cracked platform onto a solid plinth — moving infrastructure to solid ground
Engineering

Building Multiply: from an unreliable US partner to a solid German one

Our founder & CTO Oskar Boëthius Lissheim on why we moved Multiply's infrastructure off an unreliable US cloud provider and onto Hetzner — and why, in 2026, where your servers physically live is a board-level question.

Minimal 3D illustration of a human hand guiding a glowing purple loop through a machine gear — human-in-the-loop AI
human-in-the-loop

Human-in-the-Loop AI: What It Means and Why It Matters for Creative Teams

Human-in-the-loop AI keeps humans in control of key decisions as AI automates more work. Here's what it means, why it matters, and how creative teams use it.

Minimal 3D illustration of grey cables from all sides weaving into one glowing purple knot on a round table — team collaboration versus a single chat interface
AI

Multiply vs. ChatGPT with Connectors: Why Creative Teams Need More Than a Chat Interface

ChatGPT with connectors is powerful individual AI. Multiply is something different: AI built for how creative teams actually work together. Here's the real distinction.

Minimal 3D illustration of a magnifying glass revealing a purple crystal inside one of many identical grey boxes — choosing the AI platform that is actually different
AI platform for agencies

The Agency Leader's Guide to Choosing an AI Platform

Every AI vendor says they're built for agencies. Most aren't. Here's what actually separates the tools worth using from the hype — and the questions to ask in any demo.

Minimal 3D illustration of a purple flywheel driving smaller grey gears by belts — an agency running on AI
AI for agencies

How Creative Agencies Are Running on AI in 2026

The agencies winning the most business today use AI to move faster without losing what makes them good. Here's what that actually looks like from the inside.