The News
The Nordics' largest creative network, NoA Group, has signed a multi-agency agreement with Multiply following a successful pilot at NoA | Åkestam Holst. The rollout extends our Creative Operating System across NoA's agencies in Sweden, Denmark, Finland, and Norway — including NoA | Åkestam Holst, NoA | &Co., NoA | Bob the Robot, and NoA | Anorak.
The Pilot
The initial trial at NoA | Åkestam Holst tested Multiply across four of the hardest, highest-leverage parts of an agency's workflow: insights, strategy, planning, and new business. The brief was simple — find out whether AI agents could give creative teams more time to do the work that only humans can do.
Erik Årnell, CEO at NoA | Åkestam Holst, on the outcome:
"With Multiply, our goal is to give our team the gift of time — so they can focus on high-impact creative work."
Across the Nordics
What started as a pilot in one Stockholm agency now becomes the connective tissue across an entire network. The expansion turns Multiply into a shared layer that lets NoA's agencies move with the strategic depth of a global network without losing the local character that made each of them distinctive in the first place.
Mikael Jørgensen, Group CEO at NoA:
"Multiply helps us bring structure to collaboration across NoA — streamlining workflows, improving the flow between agencies."
Why This Partnership
Our Co-founder and CEO, Rasmus Adler Wahlberg, on what makes the NoA deal a milestone:
"The real potential of AI is not everyone getting an assistant, but AI helping us work together better at scale."
Looking Forward
NoA joins a growing list of leading creative organizations — Nord DDB, Manifest Group, and Together Group among them — that are using Multiply to scale strategic thinking without flattening their creative voice. We're proud to be powering the next chapter for one of the Nordics' most influential agency groups.