NORD DDB, a Nordic advertising agency, will be utilizing services from Multiply to integrate AI agents into its creative process. NORD DDB was recently ranked as a leading creative agency in the Nordic region by Indikat.
The AI solutions provided by Multiply are intended to support NORD DDB's creative teams. These AI agents are designed to assess new concepts and help ensure ideas align with strategic brand goals. This usage aims to enhance what NORD DDB terms "hybrid creativity," where human creative work is supplemented by AI analysis.
The use of Multiply's services is intended to help streamline workflows and automate certain aspects of the creative process. This is expected to allow NORD DDB's creative staff to focus on developing campaigns. The integration of Multiply's AI tools by NORD DDB reflects an approach where technology is used creatively in advertising and marketing.