On the morning of September 9, more than 300 people signed up for our Real Impact vs. Hype, a breakfast seminar during Nordic Tech Week in Stockholm.
The premise was simple: creative teams live in the tension between depth and speed, between the soul of an idea and the systems that ship it. Most conversations about AI in marketing skip past that tension and land on hype. We wanted to sit inside it instead.
Missed the live stream? The recording above has the whole conversation.
