Field notes
AI, creative work, and how agencies stay ahead of the next wave.
An agency spends an average of $204,461 on a new-business pitch and two in three reviews end with the incumbent kept. The AI worth buying changes which pitches you enter, not how fast the deck comes together.
300+ creative and marketing leaders signed up for Multiply's Nordic Tech Week breakfast seminar on what AI actually changes in creative work. Watch the full replay.
Founder & CTO Oskar Boëthius Lissheim on why Shape Up's fixed appetite is the only thing standing between you and a product nobody shaped, now that agents build a week's feature in a day.
An agency spends an average of $204,461 on a new-business pitch and two in three reviews end with the incumbent kept. The AI worth buying changes which pitches you enter, not how fast the deck comes together.
300+ creative and marketing leaders signed up for Multiply's Nordic Tech Week breakfast seminar on what AI actually changes in creative work. Watch the full replay.
Founder & CTO Oskar Boëthius Lissheim on why Shape Up's fixed appetite is the only thing standing between you and a product nobody shaped, now that agents build a week's feature in a day.
Agency utilization fell to 62 percent in 2025. The third of the week nobody bills is the part AI absorbs first, and the people who carried it become something else.
Two peer-reviewed studies show AI-assisted work gets individually better and collectively more alike. What that means for agencies, and the one input competitors cannot copy.
Marketers think their briefs are clear. Agencies disagree, and AI agents are less forgiving than any human. Here is how to write a brief that works.
Your best creatives spend their mornings coordinating, not creating. The creative operator is the role agencies are building to take that work back.
Agencies rarely lose because the work is bad. They lose because the work never gets made. A look at where the hours actually go, and why operations is the real edge.
Tasks in Multiply can now pull context from their org, workspace, and other projects, reference the exact section that matters, and know where they sit in the bigger picture.
See how leading agencies are using Multiply to run their AI workflows.