Free tool · Break-even

Break-Even Calculator

Break-even is the volume at which revenue finally covers cost — the point where a product, campaign, or retainer stops losing money and starts making it. Enter your fixed costs, price, and variable cost per unit to see how many units you need to sell.

The challenge

Break-even is the lineknowing where it sits is the hard part

The arithmetic is one division. The judgement is making sure the costs above and below that line are real, complete, and sorted into the right bucket.

  • Fixed vs variable is a judgement call

    A “fixed” cost only holds within a range — hire one more person to ship more units and your fixed base just stepped up. Misclassifying a semi-variable cost as fixed flatters break-even and hides the volume where you actually need more capacity.

  • Contribution, not price, pays the bills

    Two products at the same price can break even at very different volumes. What matters is the contribution margin — what’s left after variable cost — because that’s the only money available to cover the fixed base.

  • A volume target, not a finish line

    Break-even tells you the floor, not the goal. Hitting it means you’ve stopped losing money, not that the product is worth running. Read it next to the realistic demand you can actually capture in the period.

Free tool

Find your break-even point

Enter fixed costs, price, and variable cost per unit.

$

Costs that don’t change with volume — rent, salaries, tooling, retainers.

$

What you charge for one unit, subscription, or deliverable.

$

The cost incurred for each unit sold — materials, fulfilment, per-seat fees.

Waiting for input

Enter your fixed costs, price per unit, and variable cost per unit to find the break-even point.

Break-even units = fixed costs ÷ (price − variable cost per unit).

Definition

What is the break-even point?

The break-even point is the sales volume at which total revenue equals total cost — no profit, no loss. Below it you’re funding the gap; above it, every additional unit drops its contribution straight to profit.

It’s computed by dividing fixed costs by the contribution margin per unit (price minus variable cost). The contribution margin is the slice of each sale left over to chip away at the fixed base, so the smaller it is, the more units you need to cover the same fixed costs.

  • Contribution margin per unit

    Contribution = Price − Variable cost per unit

    Price $50, variable cost $20 → Contribution = 50 − 20 = $30 per unit

  • Break-even units

    Break-even units = Fixed costs ÷ Contribution

    $12,000 fixed costs ÷ $30 contribution = 400 units

  • Break-even revenue

    Break-even revenue = Break-even units × Price

    400 units × $50 = $20,000 in revenue to break even

How to use it

How to use this break-even calculator

Three inputs, one threshold — sort your costs correctly and the rest is arithmetic.

  1. Total your fixed costs

    Add everything that stays constant regardless of how much you sell — rent, salaries, software, retainers. These are the costs the contribution margin has to cover before you make a cent.

  2. Set price and variable cost per unit

    Enter what you charge per unit and the cost that scales with each one — materials, fulfilment, per-seat or per-transaction fees. The gap between them is your contribution margin.

  3. Sanity-check against real demand

    Compare the break-even volume to what you can realistically sell in the period. If break-even is above plausible demand, the lever is price, variable cost, or fixed-cost discipline — not optimism.

FAQ

Break-even questions

Still stuck? Book a walkthrough and we’ll go through your numbers together.

What’s the difference between fixed and variable costs?

Fixed costs stay the same no matter how much you sell — rent, salaries, software, retainers. Variable costs scale with each unit — materials, fulfilment, per-seat fees. The split matters because only variable cost is subtracted from price to get the contribution margin that covers your fixed base.

Why does the calculator round units up?

You can’t sell a fraction of a unit and still cover costs, so break-even is rounded up to the next whole unit. At the exact mathematical break-even you’d be a few dollars short; the rounded figure is the first whole unit that fully clears your fixed costs.

What’s a contribution margin and why does it matter?

Contribution margin is price minus variable cost — the portion of each sale left over to pay down fixed costs and then become profit. A higher contribution margin means fewer units to break even, which is why margin, not headline price, drives how quickly a product turns profitable.

How do I lower my break-even point?

Three levers: raise price, cut variable cost per unit, or reduce fixed costs. Raising price and cutting variable cost both widen the contribution margin so each sale does more work; trimming fixed costs lowers the bar those sales have to clear. Small moves on margin usually beat chasing volume.

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