Can you send over the final files?
The most expensive sentence
Win this limited-edition cap
What’s the most expensive sentence in advertising?
The costliest words aren’t in the media plan. They’re the ones that mean the brief went missing, the context got lost, and the work starts again. “Where’s the brief?” “So… what are we actually doing?” Add yours, vote on the rest, and the most expensive sentence wins its author one of our limited-edition caps.
Win this limited-edition cap
So… what are we actually doing here?
The client wants to see more options.
Let's align on the alignment.
Where's the brief?
Can you send over the final files?
So… what are we actually doing here?
The client wants to see more options.
Let's align on the alignment.
Where's the brief?
Quick one — should be easy.
Can we get this by EOD?
Can we jump on a quick call?
Let's take this offline.
Quick one — should be easy.
Can we get this by EOD?
Can we jump on a quick call?
Let's take this offline.
Just make it pop.
I had a quick idea in the shower…
Who owns this?
Make the logo bigger.
Just make it pop.
I had a quick idea in the shower…
Who owns this?
Make the logo bigger.
Can you make a few versions?
Let's circle back on that.
We'll fix it in post.
Just make it pop
Can you make a few versions?
Let's circle back on that.
We'll fix it in post.
Just make it pop
The prize
Win the cap that says the quiet part out loud
The single most expensive sentence — the one you vote to the top — wins its author one of our limited-edition embroidered corduroy caps.
- Premium six-panel corduroy, embroidered with the ultimate expensive sentence — and the multiply mark on the back.
- A limited printed run we already have in hand. We’re not making more.
- Add your email when you submit. If your sentence tops the leaderboard, one of these is yours.
Currently winning
The leaderboard — most expensive so far
- 1Where's the brief?
- 2Can you send over the final files?
- 3Quick one — should be easy.
- 4Just make it pop.
- 5Can you make a few versions?
- 6So… what are we actually doing here?
- 7Can we get this by EOD?
- 8I had a quick idea in the shower…