Multiply is expanding its focus towards executive management teams and has brought on board Lars Hygrell, former global marketing director at Electrolux
We are excited to announce that Lars Hygrell, the former global marketing director at Electrolux, has joined the Multiply team! This marks an important step in our mission to empower leadership teams with AI-driven insights and strategies.
At Multiply, we’ve been focused on helping creative agencies and marketing departments streamline their processes with AI. Now, with Lars on board, we are expanding our focus to executive leadership teams. Lars brings his vast experience advising boardrooms and leadership teams from publicly traded companies, along with his current role on the board of Nimbus.
As Lars said,
“We need to close the gap between data and business decisions, and AI can play a crucial role in that.”
We believe AI can do more than just enhance creativity—it can also strengthen strategic decision-making at the highest level. Our platform helps strategists and creatives work together more efficiently, delivering actionable insights and impactful strategies. Clients like the neobank Nortmill and London-based agency Manifest have already seen great results, and with Lars Hygrell’s expertise, we’re ready to take our platform to the next level.
Stay tuned as we continue to push boundaries and integrate AI into the leadership landscape!
