Does your company have “start working with AI” on the quarterly content strategy list, and you’re struggling just a little bit with how to actually make it happen? Here’s our beginner-friendly guide to help your creative team—or your lone content warrior—come together with AI and streamline workflows for a more prosperous 2025.
This isn’t a collaboration—just a heartfelt recommendation list from one content creator to another. With these tools, you can embrace the possibilities of AI, streamline your workflows and unlock creative potential that you didn’t know was possible. The future of content creation is bright, and AI is here to help you shine.
1. Want to Add Realistic Voices to Your Promotion Videos? Try ElevenLabs
ElevenLabs is a state-of-the-art text-to-speech program that brings your scripts to life with incredibly realistic and natural-sounding voices. Whether you’re creating a product launch video, a behind-the-scenes clip, or a company announcement, this tool allows you to input your text and generate voiceovers that sound as though they were recorded in a professional studio. The customization options are impressive: you can tweak accents, pacing, and even the emotional tone of the voice to perfectly match the vibe of your content. By using ElevenLabs, you can save on recording time, studio costs, and revisions while achieving a polished, professional sound.
2. The Coolest Image Generator: MidJourney
MidJourney is a game-changer for creating unique and captivating visuals. Whether you need futuristic concepts, hyper-detailed illustrations, or abstract designs, MidJourney’s AI can generate stunning images that align perfectly with your vision. Unlike traditional design methods, this tool works with simple text prompts—just describe the scene or aesthetic you have in mind, and MidJourney does the rest. Content creators are using it to make eye-catching thumbnails, conceptual art, and even brand elements that stand out in crowded digital spaces. It’s perfect for when you’re short on time but need high-quality imagery to wow your audience.
3. Not to Toot Our Own Horn, But Multiply Saves the Day
We’re not shy about recommending Multiply, because it truly transforms how content creators manage their workflows. Multiply combines ideation, strategy, and content creation into one seamless platform, giving you the tools to brainstorm, plan and execute all in one place. Imagine having three extra colleagues in your creative department, each handling different parts of your content pipeline. From tracking analytics to generating content ideas, Multiply helps ensure nothing falls through the cracks. It’s your go-to for efficiency and creativity.
4. Quick Designs for Your Content? Try Canva’s AI Tools
Canva has been a favorite for designers and marketers alike, and now it’s even better with its AI-powered features. Need a social media post design in minutes? Canva’s AI can automatically suggest layouts, elements, and even copy ideas based on your brief. You can instantly resize designs for different platforms, add AI-generated imagery, or use their Magic Write tool to create engaging captions. Canva AI makes it possible to produce professional-grade designs without needing extensive design experience, saving you both time and budget.
5. Create Art for Backgrounds and Social Media Posts: Adobe Firefly
Adobe Firefly is your go-to for creating stunning visuals, particularly for background art and social media posts. While we haven’t tested it ourselves, the buzz in the creative world is undeniable: Adobe Firefly’s AI tools are reportedly magical when it comes to generating high-quality visuals and even video elements. From dreamy landscapes to abstract textures, this tool makes it easy to craft visuals that elevate your brand’s aesthetic. It’s especially useful if you’re looking to create cohesive branding elements or dynamic assets for campaigns.
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