Co-creation sounds positive, empowering, and innovative, and for some reason the word kind of feels right. We’re starting to hear about it here and there; from festivals and events to corporate customer engagement processes. But what is co-creation actually if we analyze it and break it down to its basic principles?

At Multiply, we're all about team collaboration. We believe it's the key to unlocking creativity and productivity in the workplace. However, we also know that collaboration can be fraught with challenges. In this blog post, we'll explore some of the problems with collaboration, and offer some possible solutions. This post is based on expert advice from an interview I did with Phil Simon, author of the book Reimagining Collaboration.

In order for cocreation to happen, we need to let go of our expectations, our need to look good in front of others, and our attachment to the results of our efforts. Our egos often get in the way of co-creation because we are too focused on our own ideas and desires. Read this post to get ideas for how to co-create more efficiently with better results.

The state of flow, also known as "the zone," is a mental state in which a person is completely absorbed in an activity and is able to achieve their fullest potential. When a person is in a state of flow, they are completely focused and engaged in what they are doing. Time seems to slow down or even stop, and they are able to access all of their skills and abilities. This state of complete absorption can lead to exceptional performance.

It’s time to co-create, to build together. To build what we are most passionate about, but integrate with and empower each other across company and societal borders.

Co-creation is the process of creating something together that often involves a broader range of stakeholders. It’s a collaborative approach that can be used to develop new ideas, products, or services together with your customers and partners. Today, co-creation is widely recognized as an important tool for innovation and business success that is being used by some of the world’s leading companies to develop new products, services, and even entire business models.