In today's episode we delve into the AI-driven shopping revolution and its potential to surpass traditional search engines like Google. We explore Perplexity's new shopping feature, discussing its initial offerings and the seamless integration of search and checkout processes. We highlight the impact of AI on consumer behavior and the broader implications for digital commerce. Reflecting on our experiences, we ponder the future of AI in enhancing shopping experiences, emphasizing the need for a deeper integration with e-commerce platforms to truly transform how we discover and purchase products online.