Manifest is an award-winning creative comms agency which has been building brands that change the world since 2009. Delivering the full spectrum of creative brand services — encompassing brand consultancy, creative development and campaign delivery, with global teams across UK, USA, Australia and Nordics. With innovation at its core, Manifest has adopted Multiply to help improve its team’s productivity and capabilities, across all aspects of its business including Insights, Imagination, Implementation and Operations.
Creative Agency with AI Super Powers
Manifest is an award-winning creative comms agency which has been building brands that change the world since 2009. Delivering the full spectrum of creative brand services — encompassing brand consultancy, creative development and campaign delivery, with global teams across UK, USA, Australia and Nordics. With innovation at its core, Manifest has adopted Multiply to help improve its team’s productivity and capabilities, across all aspects of its business including Insights, Imagination, Implementation and Operations.
"Multiply has been transformational across all areas of our business - amplifying our teams potential and affording them with more time to focus on the work they love doing. I’m excited for us to not just augment our creative process with AI, but to bake it into the DNA of it. Multiply allows us to be more ourselves, to be more Manifest."
— Alex Myers, CEO & Founder
Multiply has built agentic AI powered workflows for Manifest including research and insights, trend analysis, strategic support, media monitoring, creative support, project planning and scoping, and career development. Becoming AI native has boosted the team’s productivity and motivation - by allowing them to unleash their potential.
Fostering Creativity and Innovation
The collaborative nature of Multiply allows Manifest’s creative teams to access and distill a broad wealth of information instantly. Its trend spotting and analysis features assist in strategic planning, allowing teams to identify patterns and opportunities more quickly. Daily media monitoring through AI agent capabilities enable the identification of relevant opportunities for Manifest’s clients. This agility in information processing supports the creation of timely, data-driven narratives that resonate with global audiences.
“With AI continuing to change the landscape for R&I teams, we’re always looking to innovate the ways we can better understand audience and category needs. Multiply has allowed us to integrate this effectively into our existing creative process, ensuring we can reach effective research results in an efficient way against the client’s brief. This helps us to see gaps in the brief or areas that have been overlooked, ensuring a zoomed out, strategic approach to solving our clients’ challenges.
Our bespoke trend overview analyses key data in a secure environment against the core questions we set to understand audience, category and culture. Our trusty research assistant provides snappy overviews of key attitudes and behaviours. These help us to identify whitespace areas, as well as assess the brief for further fieldwork, augmenting our strategic process.”
– Aaron Maughan, Insights Director
Streamlining Internal Processes for Enhanced Productivity
In addition to supporting on Manifest’s insights-led creative process, Multiply has proven beneficial in supercharging implementation and operational processes. For career development, it can analyse data and feedback instantly to spot areas of strength and growth, whilst removing line management bias from peer review data. In addition, it has enhanced the process by offering relevant reading and training based on the specific needs of the individual, all whilst reducing the time to complete threefold.
AI has also supported the project planning teams in providing both topline and detailed scopes and deliverables based on client briefs and ideation. By supercharging lengthy processes, it not only saves time for teams, but also generates a more innovative work environment which enhances employee engagement and collaboration more broadly.
"For us, the opportunities of how we can utilise Multiply to unlock efficiencies for our team are endless. We’ll be reviewing all our systems and processes to assess how we can unleash and enhance our team’s potential through AI. From supercharging our career development programmes to supporting on project scoping. Obviously, we still require refinement by our actual team, but Multiply is the extra colleague that can do a lot of the heavy lifting in collating and curating information into easy to digest content.”
— Helen Kenny, COO
Driving Future Success through AI-Enhanced Creativity
As Manifest Group continues to harness the power of Multiply, it’s setting new standards in the creative industry. By embracing AI-driven solutions, it’s not just keeping pace with technological advancements – it is leading the charge in delivering impactful, data-informed marketing strategies that resonate on a global scale.
The integration of Multiply into Manifest's workflow exemplifies how AI can enhance rather than replace human creativity. As they look to the future, Manifest Group stands poised to continue pushing the boundaries of what's possible in brand storytelling, powered by the innovative capabilities of Multiply.