Real Impact vs. Hype: The Replay from Our Nordic Tech Week Breakfast Seminar
300+ creative and marketing leaders signed up for Multiply's Nordic Tech Week breakfast seminar on what AI actually changes in creative work. Watch the full replay.
Field notes
The Multiply blog
AI, creative work, and how agencies stay ahead of the next wave.
Real Impact vs. Hype: The Replay from Our Nordic Tech Week Breakfast Seminar
300+ creative and marketing leaders signed up for Multiply's Nordic Tech Week breakfast seminar on what AI actually changes in creative work. Watch the full replay.
Engineering
Building Multiply: The Expensive Part Is Deciding What Not to Build
Founder & CTO Oskar Boëthius Lissheim on why Shape Up's fixed appetite is the only thing standing between you and a product nobody shaped, now that agents build a week's feature in a day.
Creative operator
From operator to creator
Agency utilization fell to 62 percent in 2025. The third of the week nobody bills is the part AI absorbs first, and the people who carried it become something else.
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Latest posts
Engineering
Building Multiply: The Expensive Part Is Deciding What Not to Build
Founder & CTO Oskar Boëthius Lissheim on why Shape Up's fixed appetite is the only thing standing between you and a product nobody shaped, now that agents build a week's feature in a day.
Creative operator
From operator to creator
Agency utilization fell to 62 percent in 2025. The third of the week nobody bills is the part AI absorbs first, and the people who carried it become something else.
AI
How creative agencies use AI without going generic
Two peer-reviewed studies show AI-assisted work gets individually better and collectively more alike. What that means for agencies, and the one input competitors cannot copy.
briefing
How to Write a Creative Brief an AI Agent Can Actually Act On
Marketers think their briefs are clear. Agencies disagree, and AI agents are less forgiving than any human. Here is how to write a brief that works.
agency operations
What Is a Creative Operator? The Agency Role Explained
Your best creatives spend their mornings coordinating, not creating. The creative operator is the role agencies are building to take that work back.
agency operations
Your Agency's Real Bottleneck Isn't Talent. It's Operations.
Agencies rarely lose because the work is bad. They lose because the work never gets made. A look at where the hours actually go, and why operations is the real edge.
product
Connected Work
Tasks in Multiply can now pull context from their org, workspace, and other projects, reference the exact section that matters, and know where they sit in the bigger picture.
agency operations
Can One AI Platform Run All Your Agency's Clients?
Running every client account through one AI platform is possible. The hard part was never the model. It is keeping each brand's context walled off and current.
Ready to put this into practice?
See how leading agencies are using Multiply to run their AI workflows.